The term SEO, which stands for Search Engine Optimization, now rules the web world. It is the SEO on which life of a website, its growth, prosperity and popularity depends entirely. SEO is done by a group of highly skilled experts, who with their magical touches on the contents of websites, make them visible on the search lists and also increase their capacity to generate traffic.
The SEOs design and develop websites, put contents on them, distribute them on directories using directory submission service, bookmark them through social bookmarking service, create link popularity and every other thing that add to the strength of a website. Websites are developed not to provide information to people but also to generate some revenue that help a business organization grow. But in a crowd of billions of websites providing information on common topics it becomes challenging for a particular website to attract viewers. That's where the magical touches by SEO experts or SEOs (Search Engine Optimizer) come to work.
A website rich in contents may miserably fail to generate traffic if it does not appear on the search list. So a website should contain things that work as magnets while search engines look for websites. It is the work of an SEO to incorporate attractive keywords and html codes inside the content of a website so that when the search engine look for sites containing that kind of contents or related items, the website appears on the list. Work of SEOs is totally based on research. They keep on researching on the web and monitor how the keyword trends are changing. They take note of the common keywords and phrases that people type on the search window of Google and Bing.
SEO plays the pivotal role in promoting a website on the web market. By using the Search Engine Marketing technique (SEM), SEOs try to increase the visibility of websites. Social bookmark sub mission and directory submission services are two very effective techniques that help websites get better visibility. Directory submission service refers to distribution of websites to multiple web directories that are visited by thousands round the clock. Social bookmarking service on the other hand is a technique through which websites are linked with the social networking sites and specially designed social bookmarking sites. Link popularity, which is getting popular day by day, is also a very effective way to increase a website's potentiality to generate traffic.
In a nutshell, SEO is the heartbeat of a website. Better it's functioning is better is a website's scope to generate traffic and weaker it is, high is the risk of a website to get lost.