WordPress is one such open source software that is used for promoting businesses online, as it's an open source medium. In fact, it isn't just free to use, but is actually the key for a successful online venture. But for that, you also need to understand how WordPress actually works, and how you can utilize it to reap its benefits.
Understanding it further
Let us take up some questions. What actually makes an online business popular and successful? What can get you high amount of web traffic on your website? Well, the number of web visits you get on a daily basis is what makes an online venture popular. And optimizing your website according to the guidelines issued by Google, and posting original and informative content is what gets you a great amount of web traffic on your website.
Running a successful online venture is gauged by the fact whether your website comes on the first page of the search engine or not. As you may not get as much amount of web traffic if your site exists on the pages inside.
Actually, Google, the search engine giant, loves WordPress a lot more than it loves its own-'Blogger '. This is generally because WordPress is an amazing software, which provides its users with a lot of tailor made options that comes handy for search engine optimization. For example; It comes with a pre-installed version of Akismet, a WordPress plugin, which looks out for comments and blocks the spams automatically.
In addition to this, you can easily set custom URLs for your website, where you can also use keywords (but not necessarily). Along with that, there are great many plugins available in WordPress, which are free to use and makes the search engine optimization process a lot simpler, quicker and effective.
However, in addition to these plugins, there is another significant factor to make your WordPress blog / website successful ie, the optimization of the theme of your website. In fact, if the design and the structure of your website is not optimized, people may still come and visit your site from various online sources, but as soon as they come, they will move on to other sites too. This generally happens because people do not find un-optimized sites' easily navigable.
But, every problem is followed by solutions too. In this case, what you can do is, get yourself a new design or you can even re-design the existing one in a PSD format, by getting it converted into an optimized WordPress theme, as there are a lot many PSD to WordPress conversion experts. In fact, they also assure you that the theme would be cross browser compatible having W3C validity for both HTML and CSS.
Also hand coding is recommended much more rather than using any softwares for this purpose.
So, once you'll get this done, try and analyze how your site looks and how it attracts a lot of prospect customers, which can be easily converted into sales.